一句话回答：个人觉得是因为其品牌德语和英语的昵称。在英语里，大家都称BMW为"Bimmer"或者"Beamer"，听起来和“宝马”发音相似。而且取名“宝马”非常强有力地概括了品牌的精髓。
背景：20世纪早些年代的时候在英国兴起的摩托车流行风里，极具标志的就是BMW出品的摩托车和BSA(Birmingham Small Arms Company Limited)出品的摩托车。其中BSA一词被英国人发音成"beeser"或者"beezer"。由于2种车型相似，beeser也渐渐地也成为BMW摩托车的代名词。后来到了60年代BMW的汽车在英国市场盛行的时候，用beemer或者bimmer来称呼BMW汽车就逐渐地形成了。
BMW的直接德语发音是"beh emm veh".
引文：The term "beemer" started as an acronym for the abbreviation "BMW," adapted from the early-20th century British pronunciation of BSA (as "beeser" or "beezer"), whose motorcycles were often racing BMWs. Over time, the term became closely associated with BMW motorcycles.
The term "bimmer" was later coined to refer (exclusively) to BMW automobiles. As such, use of the word "beemer" to refer to a BMW automobile is frowned upon by some BMW enthusiasts, because it is the term used for motorcycles. Although the distinction is completely arbitrary, to this day, the media, movies, and most people still use the term "beemer" to refer to the automobiles. Interestingly, in the German language, the correct pronunciation of the term "bimmer" is "beemer."
The initials BMW are pronounced "beh emm veh" in German.
BMW is also the abbreviation in the UK for a cocktail of Baileys, Malibu and Whisky. |
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