谢邀。
IMG Models 是一个非常成功的案例,以下是IMG Company 的发展历史,来自维基百科。IMG was founded by Mark McCormack, an American lawyer who spotted the potential for athletes to make large incomes from endorsement in the television age; he signed professional golfers Arnold Palmer, Gary Player and Jack Nicklaus as his first clients. McCormack died in 2003.
In 2004 Forstmann Little led by Theodore J. Forstmann acquired the company; Forstmann served as chairman and CEO until his death in late 2011.
In 2006, IMG Media acquired nunet AG.
In November 2007, IMG acquired Kentucky-based Host Communications.
In 1997, IMG renovated the Cuyahoga Savings Bank Building and renamed it IMG Center. At street level they have a projection screen showing their businesses, events and clients
In 2010, IMG acquired ISP, the multimedia rights holder for more than 50 universities based in Winston-Salem, North Carolina. As a result of the acquisition, IMG College retained ISP's former headquarters in Winston-Salem.
On December 3, 2012, The Premier League announced that IMG Media had agreed a new three-year deal with the Premier League for aeroplanes and ships rights.
On December 18, 2013, IMG was acquired by William Morris Endeavor and Silver Lake Partners.
On June 25, 2015, IMG entered into a multi-year exclusive partnership with London-based golfscape to power luxury destination courses with online golf bookings infrastructure and digital concierge service. 模特只是IMG公司的一部分,TOP模特经纪公司都不是只做模特这一个行业的,客源也和公司从事的其它行业有关。
还有一个案例,就是 Elite Model Management 创始于1972年, 这个公司通过自己主办的模模特大赛 Elite Model Look 挖掘了Gisele Bundchen, 虽然她现在已经跳槽到了IMG。Elite在90年代有过一段很不景气的历史,让IMG发展了起来,许多签约Elite的模特都跳槽到了IMG。
Early yearsElite Model Management was founded in Paris, France in 1972 by John Casablancas (1942–2013) and Alain Kittler.
Expansion
British and American based chains gave models the financial security they needed. In 1977, Casblancas opened up Elite Models in New York. During the 1980s, New York endured the model wars. Despite agencies like Wilhelmina Models taking part in these wars, the primary battle was between Elite Models and Ford Models.
Models such as Esmé Marshall left Elite for Ford Models. Casblancas alleged that Eileen Ford was out to get him and Ford responded with a suit. Until 1977, Ford was affiliated with Elite until Elite opened up offices in New York and began stealing Ford's models. Due to the death of Wilhelmina Cooper, models were in a panic bouncing from agency to agency. Even the highest paid black model at the time Beverly Johnson left Elite for Ford and then a week later return to Elite.Models such as Christie Brinkley and Anna Andersen sued Elite after they exited. In 1981, Elite Models formed a partnership withModels 1 which lasted until 1989. By 1983, Elite established the Elite Model Look, which was called The Look of the Year, Competition to rival its competitors Ford's Supermodel of the World Contest. The following year, the company expanded its offices in the U.S. with the formation of Elite Models Chicago,
Elite Models Atlanta, Elite Models Los Angeles, Elite Models San Francisco, and Elite Models Miami. By 1986, Elite Models had twenty offices world-wide. In 1988, Elite opened offices in Milan. In 1994, Elite awarded its Greater China rights to Michel Lu with the opening of Elite Hong Kong & China. In 1996, Lu opened Elite in Singapore, which served as a regional office for South East Asia.
Nicholas Farrae later purchased the agency in 1990. Elite World S.A. is the parent company of Elite Model Management. The expansion of Elite Models furthered as Elite Models formed partnerships with already established agencies. In 1990, Elite Models formed a partnership with Model Management Heidi Gross in Hamburg.
In 1992, Munich Models was formed and formed a partnership with Elite Models. In 1994, Elite sought to break into the Asian market and established Elite Hong Kong and China with partner Michel Lu. Lu went on to open Elite Model Management Singapore in 1996 that served as a regional office for South East Asia. Similar to their debut in Paris, Elite swept up top local and regional talents such as Charmaine Harn, Junita Simon, Sonia Couling, and Nadya Hatagalung.
In October 2005, the Elite Model Look Competition was added in Singapore.
Also in 2009, Elite Model Management London opens nearly 20 years after its first attempt to have offices in London. It was also in 2009 that Elite Models Chicago and Atlanta severed ties with Elite and was renamed Factor Women.In February 2011, Elite World shareholders elected a new Board of Directors. The new board election follows the acquisition of a controlling stake in Elite World by Pacific Global Management. In December of that same year, Elite opens Elite China in Shanghai.
In 2012, Elite Models Amsterdam acquires Model Masters in Amsterdam.
In 2013, Elite opened a New York division under the name The Society Management.
Models
Elite today manages over 2000 models from five continents. It offers international coverage with 35 agencies in its network.
It holds the annual talent scouting contest, the Elite Model Look, which launched in 1983. With about 400,000 annual contestants in more than 60 countries, Elite Model Look has "discovered" many notable models, including Cindy Crawford, Gisele Bündchen,Stephanie Seymour, Alessandra Ambrosio, Tatjana Patitz and Lara Stone. 需要注意的细节: 新闻的运做;一群好的执行人;一个好的策划案;培训,培训,再培训;挖掘;挖掘;再挖掘。
|